Executive Coach and Writer.
Passionate about creativity, connection and helping people flourish.
Vicky Green
Thanks for visiting my site. Here you’ll find information about my executive coaching work, and occasional updates on my creative writing.
I should probably start by saying that I love both parts of my work, the coaching and the writing, because deep down they explore the same question - what does it take to flourish as a human being?
I don’t think there’s necessarily any easy, fast or smart answers to that question, but I do think it’s a question that all of us, especially leaders, need to consider.
In the most simple terms, my executive coaching provides a safe space to do just that: to think about how you best flourish, how you can help your team to flourish, and lead your organisation to flourish too. Along the way, we’ll talk about creativity and growth, enjoyment and purpose, and whatever else helps you to live and work well.
If that sounds like the kind of conversation you’d like to have, I’d love to hear from you.
Welcome
My approach
I believe that when people flourish, they and their organisations are more successful.
Flourishing is more than a nice to have, a ‘good if we can get around to it after everything else is sorted’ kind of vibe. It’s more than a moral or ethical question too. In my worldview, flourishing is what it actually means to be a growing, thriving human being. Without it, nothing goes right, or at least nothing that’s worth building.
Importantly, I’m not alone in that belief. According to the Deloitte Global 2025 Gen Z and Millennial Survey, a growing number of us are now committed to working in environments we find personally fulfilling, and which meet our ambitions for money, meaning and wellbeing. We want to be able to lean into work which matters. Further, we want to be/come leaders who get it, who know how to create well-run, successful, relatable, enjoyable organisations where we do good things, together.
My approach in a nutshell is to help leaders get in touch with their creativity and inspiration, to help them build energised organisations, and spread the benefits to their whole community.
Meet Vicky
I've had a long and varied career over more than a couple of decades.
It started when I read English at the University of Oxford, and then went to PwC in the City of London where I qualified as an accountant. Yep that’s quite a contrast, but to me it made sense - my family all worked hard, and I’d grown up with summer jobs working in accounts departments alongside my mum (a true old school tough boss). I was curious about how businesses grew, and PwC gave me a fantastic insight into a range of companies, and more importantly the people who ran them.
Initially I thought I would try to mix my business and creative interests by working in big media and arts companies, however it wasn’t long before I had to take over in the family transport business following the death of my mum in 2005. That was hard, balancing rapid growth with the credit crunch. Eventually we sold to a Fortune 500 business. It didn’t make me rich (unfortunately) but it did give me a lot of hands-on, real-world experience of ownership and leadership, which continues to strongly inform my executive coaching practice today.
Since 2014 I’ve run my own executive coaching and consulting business, which I love. I’ve done all sorts of interim leadership roles at COO/CFO levels, led transformational change projects, and done a host of executive coaching. Also I’ve worked across many kinds of industries - commercial, non-profits, charities. I’m happiest when I can help people develop into more of their strengths, gifts and talents, and watch who they become as they transform their organisations successfully.
Alongside all that I’ve also written, both poetry (where I have a PG Certificate in Creative Writing from Royal Holloway, University of London), and more latterly fiction (where I’m currently deep into my debut novel - watch this space!) Life keeps me living, moving and creating.
How I work
It all begins with a question - what do you want to create?
Not just a product, or strategy (although we can definitely talk about those). I’m interested in the kind of experiences and outcomes you’re aiming for, the sort of peak activities that put together in sequence, incrementally build thriving careers, and successful businesses.
You may have a few ideas, or you might have hit a block. You may be new in your role, or thinking about succession planning and what comes next. You may want to come just by yourself, or with your team. All that matters is that you’re open to some energised discussions, embodied creativity, and beyond the box curiosity and willingness to discover your truly right next steps.
If we work together for longer, I’ll teach you some of my secrets for accessing your deeper creative capacity, and for aligning it with your career and business goals. That way you’ll be able to feel your innovation coming fully online and at your disposal. In time, your decisions will become easier and feel way more aligned. You’ll find it easier to communicate your ideas and connect more intentionally with others. Most significantly, you’ll learn how you can lead a flourishing organisation over the long term.
Let’s connect
Thank you for taking the time to visit my site.
If what you’ve seen here has made you curious about how I could help you or your organisation, or if you’d just like to find out more about my work, please do get in touch.
I would love to hear from you.